Mark Brinda: Offering Management

Product managers at many incumbent tech firms typically focus on just one product line. Leading-edge companies, by contrast, take a more customer-centric approach, known as offering management. Mark Brinda, a partner in Bain’s Telecommunications, Media and Technology practice, describes how the two approaches differ and how giving more power to product managers can help companies drive growth.

Read the Bain Brief: Product Management in the Age of Disruption