Kenji Govaers: Digital vs. Traditional Advertising

While digital media have attracted plenty of attention and marketing dollars, traditional media continue to play a big role, especially when it comes to the ability of consumers to recall advertising messages. Kenji Govaers, a partner in the Consumer Products practice, discusses new findings on traditional media and the best advertising strategies for larger and smaller brands.

Read the Bain Brief: Online or Traditional Advertising, What's Better for Brands?