Charlie Kim: Will the Ad Revolution Be Televised?




Digital video has become the first choice of many consumers and marketers, a troubling trend for television advertisers. Television networks, however, have a critical opportunity to adapt to market shifts, adjust their value propositions and cater to marketers' data needs, says Bain Partner Charlie Kim, who leads Bain & Company's Media practice in the Americas, in this short video.

Read the Bain Brief: Will the ad revolution be televised?