Bruno Lannes: Two-Speed China in Consumer Goods



While the growth in overall spending on fast-moving consumer goods in China has fallen over the past five years, the decline has been unevenly spread. Growth has accelerated for some categories and brands, while sales have dropped off for others. Bruno Lannes, a partner with Bain's Consumer Products practice, discusses three trends within the new "two-speed" scenario and how brands can win in this environment.

Read the Bain Report: Dealing with Two-Speed China