Holiday half-time report
- December 04, 2011 Bain Brief
By Darrell Rigby, Kris Miller and Josh Chernoff
2011-2012 Retail Holiday Newsletter #4
Despite continued economic malaise, consumers opened their wallets in November. Same-store sales for the month grew at a healthy pace, boosted in part by very strong Black Friday results. Broad discounts, earlier store openings and aggressive advertising drew crowds of customers to stores and online over Thanksgiving weekend. In this issue we take an in-depth look at November sales, Thanksgiving weekend and noteworthy retail innovations. The question remains: Will the spending continue into December?
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