What we do

Digital experiences, such as online shopping and mobile apps, are now a standard part of daily life. Leading companies recognize that new digital technologies present multiple growth opportunities, including delighting their customers with heightened convenience and customization options, leveraging the wealth of data trails from digital activity to get even closer to the customer and using technology to operate faster and better.

Digital leaders are capitalizing on macro forces that are affecting daily change in the way companies think about their brand, their products, their service experience—every element of the value proposition:

Digital Strategy - What we do

We help our clients invest wisely by working with them to answer the key questions business leaders are asking about digital:

  • I have initiatives in progress but need a clear roadmap. What will matter most and how do we get there?
  • Where should we be shifting to digital marketing, spending less to get more? What can we be doing real time?
  • How can we keep up with new and nimble competitors? What will it take to increase our speed of innovation, delivery and learning?
  • How can we make the right IT investments to support our digital aspirations? How do we develop a technology operating model that enables the delivery and operational capabilities needed to deliver on our digital priorities?
  • Customers are interacting less in our physical channels—how do we make the most of in person interactions and how can digital help in-store?
  • With a shift to online, how can I justify my physical infrastructure and costs? What are the best options to get costs out?
  • How do we develop next generation capabilities that allow us to adapt as we go?


In addition, Bain's Digical service offerings help companies across industries bridge the digital and physical worlds. Our Digical experts team with clients to define their vision and operating strategies, and adapt their organizations and offerings to meet consumers' changing needs and expectations. With our Digical support, companies can capture wholly new sources of value.

With the field quickly emerging and advancing, Bain experts from across our industry and capability areas—including Strategy, Organization, Information Technology, Customer Strategy & Marketing, Consumer Products and Financial Servicesstand ready to help companies address these issues.

Digical® is a registered trademark of Bain & Company, Inc.

Our Approach

Our digital consultants help our clients achieve digital leadership. Using a robust set of proprietary tools, we work with clients to create highly customized roadmaps based on their unique circumstances and needs. Our approach to digital transformation is guided by four distinctive elements:

  1. We start with the consumer.

    We use the latest and most relevant consumer intelligence to inform strategy, rather than building upon existing infrastructure and operations that may or may not fit emerging marketplace demands.

  2. We build organizations that are adaptive.

    In the ever-changing digital world, reactionary quick fixes won't cut it for long. We help companies create the capacity to continuously innovate through such processes as rapid prototyping, test and learn and customer learning loops, so that the investments in digital lead to sustainable growth even in a tumultuous marketplace.

  3. We develop robust technology operating models.

    Our holistic approach addresses all elements of IT—organization and talent, delivery capabilities, operations and technology—and ensures that our clients have the right technology foundation in place to support their digital aspirations.

  4. We take a proactive approach to change management.

    The best-laid strategy can sink if employees choose to resist it. From day one, we help clients think about how to drive a cultural mindset shift within the organization, involving change champions to co-create and roll out the plan.

We develop insights that work for our clients from our experience across industries. Our digital experts' approach and recommendations are highly customized and lead to practical actions. Visit Digital Strategy Business Insights to read more, or stay current on the topics you care about most by downloading the Bain Insights app today.

We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick.

Our Digital experts

  • Elizabeth
  • Elizabeth Spaulding

    Global Digital Product Leader

    San Francisco

    View profile
  • Florian
  • Florian Hoppe

    Digital Co-Leader, APAC


    View profile
  • Laurent-Pierre
  • Laurent-Pierre Baculard

    Digital Leader, EMEA


    View profile
  • Mike
  • Mike Baxter

    Retail Banking Expert, Americas

    New York

    View profile
  • Henrik
  • Henrik Naujoks

    Digital Insurance Expert


    View profile
  • Darrell
  • Darrell Rigby

    Global Omnichannel Product Leader


    View profile
  • Gregory
  • Gregory Caimi

    Digital Leader, Americas

    San Francisco

    View profile
  • Ouriel
  • Ouriel Lancry

    B2B Digital Strategy Expert


    View profile
  • Ryan
  • Ryan Morrissey

    Industrial Expert


    View profile
  • Melanie
  • Melanie Sanders

    Consumer Products and Digital Expert


    View profile
  • Michael
  • Michael Schertler

    Industrial Digital Expert


    View profile
  • Lori
  • Lori Sherer

    Advanced Analytics Expert

    San Francisco

    View profile
  • Dirk
  • Dirk Vater

    Retail Banking Expert, EMEA


    View profile

In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide. Please contact us to submit a business inquiry.