Marketing Excellence

Why Bain:

  • We connect the dots between traditional and digital marketing, helping you power your marketing organization to operate at the speed of digital.
  • Our data-driven approach focuses on the customer, directing marketing tools and related ROI metrics to deepen customer relationships.
  • Our proprietary approach to change management, Results Delivery®, ensures your change efforts succeed and stick.


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    Assess how you stack up against top marketers on four criteria: strategic alignment, digital maturity, reach and impact, and speed and innovation.

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    Get to know your customers—and what motivates them—more deeply than ever.

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    Digital and physical

    Develop products or services that combine digital and physical elements to create new sources of value.

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    Test and learn

    Engage in relentless testing and learning to see what works and what doesn’t—and infuse your marketing efforts with constant energy.

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    Data mastery

    Pull your customer data into one master system that captures everything the customer does in real time, connects the dots and puts it all at your fingertips.

Contact us for help

  • Richard
  • Richard Lichtenstein

    Expert Vice President

    New York

    View profile
  • Brian
  • Brian Dennehy

    Expert Vice President

    San Francisco

    View profile