Marketing & Brand Strategy

Well-executed marketing programs drive up both revenue and profits. Bain works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.

Brand strategy that shifts demand
The ultimate point of a brand is not to generate buzz—it's to shift customer demand.
Brand strategy for profitable growth
A customer-led brand strategy focuses on supporting business strategy and customer needs.
The Bain Brand Accelerator
How to revitalize brands, even in slow-growth markets and challenging categories.

What we do

Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.

As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. Bain's approach to brand management, marketing mix and resource allocation more than doubles revenue growth rates.

We begin by mapping the market share and profit position of the client's brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.