Elements of Value


Why Bain Can Help:

  • We’ve researched consumers and observed their behavior for 30+ years, and our research has been featured on Harvard Business Review.
  • We’ve done groundbreaking research on value both in B2B and B2C.
  • We’ve identified 30 distinct B2C elements of value and 36 distinct B2B elements of value — and quantified their linkages to growth, Bain Net Promoter Score® and repeat purchasing.
  • Our approach can be applied to multiple business problems.

The Results You Can expect:

Differentiation: Raise products and services above commodity status.

Sales: Increase growth in new and repeat revenues by employing multiple elements of value.

Price realization: Optimize prices using a clearer understanding of how your actual prices compare to target prices.

Reinforcement: Strengthen brand equity by consistently delivering elements of value.

Advocacy: Boost Bain Net Promoter Score® by employing multiple elements of value.

Contact us for help