Brand Strategy

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Why Bain:

  • Bain invented the Net Promoter System® for building customer loyalty—no one understands the link between advocacy and brand success better.
  • Our groundbreaking Elements of Value work, published in Harvard Business Review, defined for the first time what customers truly value about brands, products and services.
  • Bain has been a brand strategy pioneer for more than 30 years, helping hundreds of companies across industries, geographies and stages in the brand's life cycle.
  • Our expertise in brand strategy is an important part of our broader expertise in business strategy—you cannot build a strong brand on an under performing business.

THE RESULTS YOU CAN EXPECT:

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    Growth

    Seize market share and raise revenues.

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    Advocacy

    Turn your customers into brand fans who sing the praises of your products and services.

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    Intimacy

    Gain a deep understanding of how to deliver what your customers want—because they care enough about your brand to tell you.

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    Measurability

    Anchor your approach in economic metrics based on your customers’ lifetime value.

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    Alignment

    Sync your brand strategy with your business strategy.

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    Longevity

    Build a repeatable strategy that works for your brand over the long term.


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