B2B Commercial Excellence

Why Bain Can Help:

  • Our highly tangible, pragmatic recommendations are rooted in a deep understanding of the customer.
  • We work collaboratively with our clients to create a custom-configured approach.
  • We bring deep functional expertise in areas like sales, marketing and pricing, alongside a general manager mindset.
  • We mobilize your frontline and embed the tools, processes and systems changes to ensure results stick.
  • We hit the ground sprinting with clear sense of where value lies but also with an open mind.


  • Bain Sales Rep Catalyst: Identify the behaviors that produce superior sales performance at your company and inspire their adoption throughout your sales reps.
  • Bain Sales Team Mobilizer: Build a detailed analysis of a market opportunity—and then mobilize your sales teams to attack it.
  • Bain Sales Compensation Booster: Diagnose compensation-related issues and design a world-class sales compensation plan.
  • Product Management / Bain Offering Management: Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery through service and support.
  • Bain Elements of Value: Use a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.
  • Bain Commercial Operating Model: Ensure that you reach your B2B customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.

The Results You Can expect:

7-20% EBITDA growth from projects involving one aspect of Commercial Excellence (e.g., sales incentives, sales rep behaviors).

30-50% EBITDA growth from projects involving multiple aspects of Commercial Excellence.

Contact us for help

  • Aleksander
  • Aleksander Lyngvi



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