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| Bain experts publish their research findings in top publications worldwide, and the media reports on Bain's client work and latest thinking. Learn more about Bain's client work and strategic principles in the articles featured in Publications. |
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 Innovation in turbulent times
Harvard Business Review 6/1/2009
by Darrell K. Rigby, Kara Gruver, and James Allen
Too few businesses have creative, right-brain types in leadership positions. That leaves innovation especially vulnerable to unwise cost cutting during hard times. Decisions about slashing versus retaining projects are made by analytic, left-brain leaders unsuited to evaluating innovation portfolios. Savvy companies manage this challenge by creating partnerships at the top that consist of an imaginative, right-brain creative director and a commercially minded, left-brain brand CEO. The authors call these alliances "both-brain" teams.
Taking advantage of an economic downturn
Fox Business News 4/28/2009
Steve Ellis, worldwide managing director of Bain & Company, appeared as a featured guest on Fox Business News with anchor Brian Sullivan, discussing "taking advantage of an economic downturn". The segment is approximately 3 minutes and 30 seconds in length.
 Watch video clip
Protect and grow customer loyalty
Harvard Business Digital 3/18/2009
by Rob Markey and Darrell Rigby
Loyal customers cost less to serve. They concentrate spending with companies they trust. And they help stretch marketing dollars through word-of-mouth referrals. The powerful advantages of customer loyalty help explain why the biggest changes in market share occur during downturns.
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