What do customers really want?
Harvard Business Digital 3/20/2009
by Eric Almquist and Jason Lee
Most preference-rating tools are flawed because customers have a hard time articulating their true desires. To remedy that problem, companies need a way to help their customers sharpen the distinction between what's "nice to have" and what they "gotta have." Maximum Difference Scaling (or "Max Diff") ratings ask customers to make explicit trade-offs, allowing their real preferences to emerge.
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Bajo examen
CNN Espanol 3/19/2009
Hernan Saenz, managing partner of Bain & Company's Dallas and Mexico City offices appeared on CNN En Espanol, where he discussed managing through economic turbulence. The segment is approximately 5 minutes in length.
Spanish language
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Travel industry double whammy
Reuters 3/2/2009
Bain Corporate Renewal Group says the travel industry is seeing double-digit sales declines since January of 2009 as leisure travelers cut back on trips and businesses look at lower-cost alternatives. Phillip Kleweno, a partner at Bain's Corporate Renewal Group, says the best way for the industry to weather the current headwinds is to "pay attention to cash." The segment is approximately 5 minutes and 40 seconds in length.
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Mobile Internet for Growth
World Economic Forum 2/18/2009
by Michele Luzi
The Mobile Internet is coming of age. This video summarizes the opportunities and challenges facing the industry.
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The $43,000 Suit
ABC News 2/8/2009
The segment is approximately 2 minutes and 30 seconds in length and explores the trends of the luxury goods industry during this dowturn. Bain's research is cited at the 50 second mark.
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