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Best of Bain in Harvard Business Review
Harvard Business Review 

We don't write reports, but we do publish practical insights to help business leaders outperform their industries. "Best of Bain in Harvard Business Review" is a compendium of Bain perspectives, articles written by Bain VPs, previously published in HBR, assembling our most current and timeless thinking on six topics critical to business success.

Loyalty Effect: The Hidden Force Behind Growth, Profits, and Loyalty
Harvard Business School Publishing 

Reichheld lays out a new "economics of loyalty" that provides a framework where the "soft" elements of business--loyalty and learning--can be effectively linked to the hard science of cash flows and cost/benefit analysis. In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage.  Find out more at www.loyaltyeffect.com.

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