The examples and ideas in Profit from the Core have proved repeatedly to help management teams better understand their core and its full potential. Crisis signals a time for companies to return to their core with a vengeance. What was true of Profit from the Core when it was first published is even truer today. Times of stress are times to make absolutely sure that you and those around you understand, agree on, appreciate, and pursue the full potential of the core. In this brand new preface to the book, author Chris Zook explores how these activities are even more important in today's economic turbulence.

• Read an excerpt from the new preface
• Find out more about the ideas in the book