For one, too many companies leave money on the table in their core businesses, failing to optimize for cost and revenue opportunities. For another, companies selling into mature markets, need to expand their horizons. We help them look for new sources of revenues, or adjacencies, via new distribution channels, customer segments or geographies, and avoid taking a step too far. Finally, in an era of increasing turbulence, some companies will hit a wall in their traditional business lines and need to renew their core. We help such firms find successful platforms, often within their own businesses, customer insights and capabilities to renew their business model. Bain's Growth experience Bain is working to help companies find the next wave of profitable growth in turbulent economic times. Growth strategy is a core product of Bain & Company, and we work with growth businesses around the world. Bain focuses on growth in terms of revenue, cash flow and shareholder value, all of which are needed for sustainable, profitable performance. We understand that to grow successfully, a company must first properly define and focus on its "profitable core."

Chris Zook's Beyond the Core selected as one of "The 100 Best Business Books of All Time" The second book of Chris Zook's core growth trilogy, Beyond the Core: Expand Your Market Without Abandoning Your Roots, was selected by the founders of "800 CEO READ" to appear in their upcoming book, The 100 Best Business Books of All Time. Watch that book's co-author, Todd Sattersten, discuss the findings from Beyond the Core and why it was chosen to be on the list.

Additional growth requires that a company relentlessly pursue business adjacencies that strengthen its core, that foster the ability to anticipate and quickly react to the competition, and that develop processes to eliminate or circumvent the inherent organizational inhibitors to growth. And when the core formula has run its course, or faces industry upheaval, it time to renew your strategy and capabilities. We help managers facing this issue to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth.

Finally, successful growth relies heavily on management execution. This last imperative is particularly challenging in many organizations, which is why Bain works to generate consensus within management by jointly developing and prioritizing growth strategies.

To find out more about Bain's work in this capability area, please contact the practice.