FOR IMMEDIATE RELEASE

Contact: Cheryl Krauss
Bain & Company
Telephone: +1 646 562 7863
cheryl.krauss@bain.com

JAMES ROOT, BUSINESS GROWTH AND ORGANIZATION EXPERT, RETURNS TO HONG KONG

Hong Kong - October 28, 2009 - James Root, recognized business growth and consumer products industry expert, is returning to the Hong Kong office of Bain & Company after a seven year absence from the region. The move was announced today by Paul Meehan, Regional Managing Director, Bain & Company Asia Pacific.

"We are very pleased that James is returning to Asia Pacific where his track record of helping companies grow during turbulent times could not be more valuable or timely given this period of economic disruption," said Mr. Meehan.

Mr. Root previously worked in Hong Kong from 1995-2002 where he focused on transformational growth strategies for corporations in the Asia Pacific region, including during the Asian financial crisis of 1997/1998. He advised clients during that period of significant dislocation on investment decisions in new areas of demand creation. Additionally, Mr. Root worked with his clients on the very challenging organization issues that emerged during the subsequent period of high growth. These issues included topics of design, decision-making and leadership development, all very important to clients then, just as they are today. A decade later, Mr. Root returns to Hong Kong with a primary focus of helping consumer products and retail companies in the Greater China region achieve world class results in innovation, brand management and growth.

From 2002 through 2008, Mr. Root was the Managing Director of Bain & Company's New York office, a period that witnessed a four-fold increase in the size of the Bain's New York business and a significant share gain across multiple sectors. "Under James' leadership, New York grew into one of the largest offices in our global firm, with a track record of client results at the heart of the success," said Mr. Meehan. "His global experience, most recently in such a diverse and fast moving business community as New York, will be valuable to our clients here in Asia."

Mr. Root has led the development of several research studies in the areas of business growth and managing through economic turbulence. His work in 2002/2003 on the keys to globalization was highly-recognised, as were as his insights into sustained value creators. Mr. Root's sought-after commentary has appeared in leading media publications, including Time, Newsweek, BusinessWeek, CBS MarketWatch, and Mergers & Acquisitions. His authored articles have been published in The Wall Street Journal, The Business Times of Singapore, Le journal du management and European Business Journal. He also has appeared on CNN and CNBC.

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Editor's Note: To arrange an interview with James Root or obtain a photograph contact Cheryl Krauss at email: cheryl.krauss@bain.com or 646-562-7863

About Bain & Company, Inc.

Bain & Company, a leading global business consulting firm, serves clients on issues of strategy, operations, technology, organization and mergers and acquisitions. The firm was founded in 1973 on the principle that Bain consultants must measure their success by their clients' financial results. Bain clients have outperformed the stock market 4 to 1. With 41 offices in 27 countries, Bain has worked with over 4,150 major multinational, private equity and other corporations across every economic sector. For more information visit: www.bain.com.