Food Giants Say They're Ready for Amazon, But Wall Street Is Skeptical

Upstart brands, restaurants and meal-kit services have taken some market share. But often consumers are just paying lower prices, making it harder for the big food companies to maintain growth.

“There’s a shift in trust to the retailer brands,” said Mikey Vu, a grocery expert at Bain & Co. “That has to scare the heck out of the national brands.”