South China Morning Post

Singles Day sales to continue upsurge

Singles Day sales to continue upsurge

  • November 25, 2016
  • min read

South China Morning Post

Singles Day sales to continue upsurge

Singles' Day shopping on mainland China will maintain an upward momentum despite worries about the slowing economy, driven by a rising ardor for imported products and quality services among main-landers.

Bruno Lannes, a partner with Bain & Company and head of the company's consumer products in China, told the Post yesterday that growth would last "many years" as the e-commerce shopping bonanza on November 11, a benchmark for Chinese retail on par with Black Friday, became more internationalized.