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Manny Maceda

Partner, San Francisco

Manny Maceda is a partner based in Bain & Company's San Francisco office. He is a member of the firm's Board of Directors and the global leader of Bain's Full Potential Transformation practice.

Manny has over 25 years of management consulting experience, working with CEOs and senior management teams to address their most pressing strategic issues. He specializes in "full potential" transformations involving strategy, performance improvement, customer loyalty and organizational effectiveness that result in meaningful long-term increase in enterprise value. He has worked with clients across a range of industries, including financial services, industrial products, consumer products, retail, telecommunications, energy and technology.

Since joining Bain in 1988, Manny has held numerous leadership positions at Bain, including chairman of the Asia-Pacific region, global leader of the Performance Improvement and Reengineering practices and leader of the global recruiting team. He has also been a member of the firm's Management Committee, Global Operating Committee and Nominating Committee.

Manny holds a Master of Science in management from the MIT Sloan School of Management and a Bachelor of Science in chemical engineering (magna cum laude) from the Illinois Institute of Technology. Prior to joining Bain he worked in engineering for leading chemical and petroleum corporations.

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