Keri Larkin is a partner in Bain & Company's New York office. She is an expert in Bain's Telecommunications, Technology and Media (TMT) practices with particular expertise in media.
She is also a member of the firm's Customer Strategy & Marketing, Digital and Advanced Analytics practices.
Keri has more than 15 years of management consulting experience, advising clients on their biggest opportunities and challenges.
Keri has worked extensively with clients across a range of media sectors, including cable and pay TV, ISPs, consumer content publishers and advertising. She also has significant deal experience, having led dozens of diligence efforts on behalf of private equity clients, and has advised clients in IT products and services, retail and financial services.
She holds expertise across a range of customer strategy and marketing topics, including marketing effectiveness, channel optimization, customer base optimization, customer loyalty, brand strategy and pricing.
In addition, Keri has specific focus on digital growth strategies and transformations, including Digital Test & Learn. She partners with clients to optimize the customer experience across platforms to drive customer acquisition, engagement, cross-sell, upsell and retention through the digital channel.
Keri has led Bain New York's Women's Program for several years and is a member of the firm's Global Women's Leadership Council. Outside of Bain, she sits on the Women's Board of City Year New York, a non-profit focused on improving education for underserved communities and an AmeriCorps organization.
She earned a BA in Economics with Honors from Brown University and an MBA from Stanford Business School.
Featured video of Keri Larkin
Bain Partner Keri Larkin discusses how digital marketers can use experimental design to better understand customers and to boost both impact and return on investment.