John Senior is a partner in Bain & Company's Sydney office, which he joined after working for five years in Bain's New York office.
He co-leads Bain's Digital practice in Asia Pacific and is a senior member of Bain's Telecommunications, Media and Technology practices.
John has been working with many client organizations on a range of digital topics for more than 10 years. This work has included helping clients transform their legacy businesses in the face of industry-wide digital disruption, developing digital product and package strategies, driving digital sales and marketing performance improvement and harnessing the power of big data and advanced analytics.
John has deep experience in the media and telecommunications sector and has advised many client organizations on issues of growth strategy, go-to-market and sales force effectiveness, pricing and organization design.
John is also member of Bain's Customer Strategy & Marketing global leadership team with responsibility for customer insights and segmentation.
John has published articles on a wide range of management topics, including The three promises and perils of Big Data and Boosting your digital marketing effectiveness. He has also published articles on consumer behavior and disruptive technologies and his insights have been quoted and featured in business news outlets around the world.
Prior to joining Bain, John was a partner at another global consulting firm, where he was the New York office head and led the US media segment.
He earned a BSc from Southampton University in Chemistry.
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Bain Partner John Senior discusses important customer strategy & marketing and digital topics.