is a global company that operates in over 140 countries. The company had strong historical performance, but over time was losing share to a major global competitor.
Autonomous regional business units were pitted against each other and leadership behaviors had created an atmosphere of warring tribes. There was no mechanism for co-ordination across business units, no central planning function and performance was 100% focused on the local market.
ConsumerCo's new CEO was determined to develop a global brand and leverage scale more effectively, whilst retaining the power of decentralized decision making.