SuperFoodCo is a leading European supermarket chain and owner of a regional supermarket chain in the US. The company anticipated a significant earnings gap in years 4-10 in its 10-year plan and hypothesized that further international expansion could close this gap.
Other food retailers had already begun to expand internationally both organically and through alliances with local players. And increasingly, foreign markets and consolidation are key to continued growth in the food retail market.
The company asked Bain to develop a framework for international expansion, including a vision and action steps, to reach growth targets.