CoatingCo provides a specialized chemical coating for medical devices and electronic components that makes them function better and last longer. The US-based company generated only about $40 million annually in sales at the time of acquisition, but the private equity firm saw substantial growth potential for the size of the market and for CoatingCo.
The big question: Which way to go first? Existing customers could provide additional business, but new customer segments beckoned as well. With many ideas and an aggressive timeframe, the private equity owner turned to Bain for help evaluating current and future organic growth opportunities.