Bank gets back to basics to protect customer base

Client Results Story

Opportunity
BankCo is a leading Asian commercial bank with a large corporate banking business consisting of blue chip customers across all major industry sectors. 

In the past 10 years, several domestic and foreign banking competitors had aggressively targeted BankCo's key corporate customers and had increasingly gained market share vs. BankCo. Competitors had upgraded their product offerings and delivery capabilities and were providing superior levels of service to BankCo's customers. 

BankCo still had many sources of competitive advantage (established customer relationships, capable relationship managers, strong brand) but needed to develop a systematic plan for reversing its declining corporate banking market share.

View Approach

Approach
Working with the client, Bain developed and implemented a three-phase strategy.

img

View Recommendations

Recommendations
BankCo went "back to basics" and implemented several initiatives to improve service levels, protect existing customers and deepen customer relationships.

img

View Results

Results
After applying the "back to basics" initiative, BankCo experienced a significant service level improvement, a market share turnaround and significant profit growth.

img
Related industries