EntertainmentCo's ambition, combined with Bain’s advanced analytics expertise, set the company on course to achieve its growth targets. Most notably, the affinity analysis and test and learn capabilities supported by our Advanced Analytics Group paid dividends almost immediately for the company, yielding a 500% increase in sales of related titles in pilot tests.
Bain's efforts helped bring EntertainmentCo closer to its customers by directly connecting them to their point of sale data. We developed custom analytical tools to embed data analytics in EntertainmentCo’s operations so they can continue to adapt to consumer activities and preferences.
Together, we accomplished a number of other key goals:
- Developed integrated growth strategy with new strategic imperatives and mobilized sponsors to lead the efforts across the organization
- Developed a micro-segmentation of EntertainmentCo's most valuable consumers and identified significant pain points and opportunities to delight
- Developed advanced analytics tools, such as those for affinity analysis, to better inform curations and bundling recommendations
- Supported pilots to build test and learn foundation and developed internal test and learn capability through tools and training