Senior managers of Rain Forest Org knew it needed to put the nonprofit on firm financial footing. But the organization lacked a long-term business plan for meeting two key challenges: creating a dependable source of fundraising to cover program and administrative costs and determining the best ways to sell its products and services.
Without a reliable source of funding and income, the innovative nonprofit jeopardized its mission to romote sustainable development of the Amazon rain forest, prevent deforestation and preserve the extraordinary biodiversity of the Amazon by replacing the income that local communities made from harvesting the forest.
To succeed, Rain Forest Org had cover the income gap for Amazon residents, located in 34 designated areas. They counted on the organization for family allowances and basic needs such as schools and healthcare. In exchange, their communities agreed to act as "guardians," committed to saving the rain forest.