A retailer's new distribution channel pays off

Client Results Story

Opportunity
TechnoStore, an established national player, had been barely profitable for many years, and sales had dropped by more than 5 percent in the past four years. 

Executives were worried, but believed the company had considerable untapped potential. They asked Bain to advise on a strategy that would help them close the performance gap. 

Bain evaluated and prioritized several growth initiatives, including a new distribution channel strategy.

View Approach

Approach
Bain analyzed TechnoStore's performance targets and identified the top strategic priority: enhance the current business.


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View Recommendations

Recommendations
As part of the overall strategy, Bain recommended that TechnoStore develop selected channel opportunities.


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View Results

Results
After it implemented the new strategy, TechnoStore's sales increased 10 percent; its profit margin climbed 11 percent and the company's share price rose significantly.


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